"Looks Unattractive but Tastes Good" Homeplus Offers Discounts on 'Matnani Agricultural Products' Amid High Inflation

Models are showcasing 'Matnani Fruit' at Homeplus Gangseo Branch in Deungchon-dong, Seoul on the 15th.

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 15th that it will sell "Matnani Agricultural Products," perfect for the high inflation era, at an average discount of 30%.

Homeplus prepared Matnani Agricultural Products to stabilize the cost of food threatened by high inflation. Matnani Agricultural Products refer to normal products classified as out-of-grade due to shape and size not meeting distribution standards, but with no issues in freshness, taste, or nutrition. The term implies that although the appearance may be imperfect, the taste is good. In fact, sales of the Matnani fruit "Beautiful Taste Pear" sold at Homeplus from the 4th to the 10th showed about a 13% increase compared to the same period last year.

Through the sale of Matnani Agricultural Products, Homeplus plans to contribute to reducing customers' shopping basket burdens with affordable prices and provide new sales channels to farmers, realizing a win-win value that satisfies both customers and farmers.

First, 5 types of Matnani fruits such as apples, tomatoes, and tangerines will be introduced at 134 Homeplus stores nationwide. For Matnani vegetables, they will start with 8 types of vegetables including carrots, cucumbers, and radishes at 10 stores, with plans to expand the applicable agricultural products and stores later.

Lim Jeonggyun, Head of Agriculture at Homeplus, said, "I have been thinking a lot about how to utilize Matnani agricultural products, which are usually discarded due to poor appearance, so that both customers and farmers can win-win," and added, "Since this is a difficult time due to high inflation, I hope customers enjoy shopping without worrying about prices with affordable Matnani agricultural products."