Strengthening Sales of Affordable and Convenient Health Food Products
RMR Products, Health Food Meal Kits, and Seasonal Fruits Delivered Directly from Farms
Exclusive e-Coupon Special Promotion for Nene Chicken New Menu Starting from the 16th
[Asia Economy Reporter Yuri Kim] 11st announced on the 13th that it will focus on selling affordable and convenient easy-to-cook health food products ahead of Chobok, the first of the three hottest days in summer, on the 16th.
To celebrate Chobok, 11st will offer 'health food meal kits' with pre-prepared ingredients such as chicken and seafood for easy home cooking of the representative health food Samgyetang through 11st Live broadcasts, special exhibitions, and gift specialty stores. It will also sell 'restaurant ready meals' (RMR) featuring health menus from famous restaurants nationwide and seasonal fruits delivered directly from production areas.
On 11st Live11 (LIVE11), a special live broadcast for Boknal (the hottest days) will be held consecutively, offering the representative Boknal dish Samgyetang at special broadcast prices. On the 13th at 11 a.m., 'Harim e-Dak Samgyetang One Whole Chicken' (2 packs) will be sold at a 25% discount compared to the regular price, and ingredients for Samgyetang including deer antler and astragalus, as well as glutinous rice and young chicken, will be offered at promotional prices. On the 14th at 7 p.m., a package product consisting of 'Harim e-Dak Samgyetang One Whole Chicken' (3 packs) and 'Low-sodium Chicken Breast' will be sold.
Easy-to-cook products from famous restaurants nationwide known for summer health foods and health food meal kits are also prepared. 'Halmae Seolleongtang Doganitang,' containing the secret recipe of 'Halmae Seolleongtang,' a beloved restaurant in Bongsan-dong, Anseong-si, Gyeonggi Province; 'Heuksando Jangeo Gui,' grilled eel from 'Gapo Old Yeongdo House,' a third-generation eel restaurant in Changwon-si, Gyeongnam Province; and 'Baekgolbaengi Haesintang,' a flavorful seafood hot pot made with five kinds of seafood including 100% wild Baekgolbaengi sea snails and one whole chicken, will be featured in the health food corner of the 'Summer Vacation Shopping DIVE' special exhibition until the 17th.
At the 11st Gift Specialty Store, recommended products for Chobok are gathered in one place. Through the summer health food corner, recommended products by 11st merchandise planners (MD) such as Samgyetang, Galbitang (beef rib soup), and grilled eel, as well as popular products by price range, are displayed. The 'Stay Healthy! Chobok Preparation Complete' theme offers seasonal fruits delivered directly from production areas, such as 'Ddakddaki Peach' from Gyeongsan-si, Gyeongbuk Province, 'Humusa Plum' from Gunwi-gun, Gyeongbuk Province, and 'Apple Watermelon' from Yesan-gun, Chungnam Province.
A special chicken promotion in collaboration with 'Nene Chicken' for Chobok is also held. Centered on the new menu 'Jjin Bibim Chicken,' e-coupons consisting of set menus including Oriental Pa Chicken and Koching Mayo Chicken will be sold in limited quantities at up to 23% discounted prices from the 16th to the 18th.
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