"Essential Items for Emotional Camping" Daesang Cheongjeongwon Collaborates with Oroliday to Launch 'Cheongjeongwon YamYam Box'

[Asia Economy Reporter Koo Eun-mo] Daesang Cheongjeongwon announced on the 12th that it has partnered with the design-specialized brand ‘Oh, Lolly, Day (oh, lolly, day)’ to launch the picnic box ‘Cheongjeongwon YamYam Box,’ which includes 17 types of small-pack seasonings.

The Cheongjeongwon YamYam Box features Oh, Lolly, Day’s popular character ‘Motnani’ in its package design and is composed of 17 Cheongjeongwon products. The 17 types of seasonings included in the Cheongjeongwon YamYam Box are ▲ 3 types of Cheongjeongwon sauces (ssamjang, beef stir-fried gochujang, sticky gochujang) ▲ 2 types of Miwon (umami Miwon, Miwon flavored salt) ▲ 3 types of salt (pink salt, herb-flavored salt, coarse sun-dried salt) ▲ 4 types of Matseonsaeng (beef bone broth, 3 types of soup stock granules) ▲ 5 types of convenient sauces (direct-fire jjajang, nasi goreng seasoning, jjambbong rice seasoning, Korean rice mushroom cream soup, Korean rice vegetable cream soup), selected as products highly useful for camping or glamping.

The items are portioned into small packs suitable for 3 to 4 servings for easy consumption and packed into the ‘Cheongjeongwon YamYam Box.’ Additionally, a message card, stickers, and a PVC pouch featuring the Oh, Lolly, Day Motnani character design are included to enhance collectible value. The Cheongjeongwon YamYam Box is available for purchase on 11st, Gmarket, Auction, Naver Shopping, and other platforms.

A Daesang Cheongjeongwon official said, “As camping is becoming a lifestyle beyond a temporary trend, we have introduced the Cheongjeongwon YamYam Box to allow consumers to easily experience a variety of Cheongjeongwon products. We will continue to engage in diverse activities as a customer-oriented brand that aligns with consumers’ lifestyles and trends.”