BMW Opens 'M Performance Garage' on Jayuro

Consultation and Maintenance Space in an M Customer-Exclusive Lounge Format

[Asia Economy Reporter Kiho Sung] Bavarian Motors, the official dealer of BMW Group Korea, announced on the 11th that it will newly open the ‘M Performance Garage,’ a dedicated service space for high-performance brand M customers, at the BMW Jayuro Service Center.

The M Performance Garage is a specialized service space for M customers that provides professional consultation and services for maintenance, management, and various M accessory parts of M models in an independent lounge-style space. Customers can directly observe the vehicle maintenance process on-site and freely communicate with M specialist technicians.

At BMW M Performance Garage Jayuro, M model-dedicated service advisors and the country’s top M technicians are stationed to offer differentiated consultation and maintenance services. With a wide variety of M-exclusive accessories and M Performance parts on display, it provides extensive enjoyment for M model customers.

Additionally, thanks to its proximity to Jayuro, it is easily accessible from Seoul, Incheon, and the northwestern Gyeonggi region. The Bavarian Motors BMW Jayuro showroom, a specialized M brand exhibition hall, is also located together, allowing customers to explore various M models while receiving services.

Meanwhile, BMW Group Korea plans to open three additional M Performance Garages this year, marking the 50th anniversary of the M brand’s establishment, in addition to the two currently operating locations, to provide more professional and diverse services to M customers.