BBQ Releases TV CF Featuring Brand Model 'Kim Yoo-jung'

[Asia Economy Reporter Moon Hyewon] Genesis BBQ Group will release a new TV commercial featuring their new brand model Kim Yujeong on the 11th.

This TV commercial is based on the concept of 'Exploring the Raw Ingredients of BBQ Chicken,' where Kim Yujeong explores a fantasy world filled with various ingredients and introduces the high-quality raw materials of BBQ chicken.

BBQ plans to use the commercial video not only on TV but also across online and SNS channels.

Previously, on the 1st, BBQ selected actress Kim Yujeong as their new brand model. As they appointed an actress representing the MZ generation, they plan to carry out various activities including advertising, new product promotion, and other promotions.