IlliCafe Hosts 30th Anniversary Art Collection Experience Exhibition at Hannam-dong Ieum Gallery

[Asia Economy Reporter Moon Hyewon] Illycaff? announced on the 7th that from the 14th to the 17th of this month, it will hold a new product showcase and a 30th anniversary experiential exhibition of the Art Collection at the Ieum Gallery in Hannam-dong, Seoul.

The showcase will be held in Korea for the first time in Asia under the name "LIVE HAPPILLY IN SEOUL." The content of the LIVE HAPPILLY IN SEOUL showcase is divided into three main parts and will be open to the general public as well as coffee industry professionals.

First, the docent tour will be organized around Illycaff?'s history, the 30th anniversary of the Illy Art Collection, and the newly launched Milk Frother, presenting Illy's unique artistic stories.

The home cafe class, held in collaboration with UDC, will last 40 minutes. Conducted in the format of a home cafe class with an Illy coffee barista, it will share Illy's know-how in a detailed and engaging way to help participants enjoy Illy coffee more richly. Participants in the docent tour and home cafe class will receive an Illy welcome gift worth approximately 30,000 KRW.

To celebrate the 30th anniversary of the Illy Art Collection, various art collections on display will be available for purchase as special sets, summer sets, and other specially composed products. In particular, general admission is free and open to all visitors regardless of time, and showcase participants will be entered into a drawing to receive gifts worth up to 790,000 KRW.