NielsenIQ Korea Successfully Hosts Customer Invitation Seminar

- Held on the 7th (Thu) at Fairmont Ambassador Seoul Grand Ballroom
- "Ecommerce Excelerator Tong providing daily ecommerce data supports multifaceted consumer analysis"

[▲ NielsenIQ Korea held a customer invitation seminar on Thursday, the 7th, at the Fairmont Ambassador Seoul Hotel. Lee Sang-hoon, Executive Director of NielsenIQ Korea, is delivering the welcome speech.]

Global integrated information analysis company NielsenIQ Korea held a customer invitation seminar on the 7th (Thursday) at the Fairmont Ambassador Seoul Hotel Grand Ballroom, with about 100 key customers participating both online and offline simultaneously.

Based on integrated distribution data and consumer data, NielsenIQ, which provides insights into overall consumer behavior, explained the opportunity factors after the COVID-19 pandemic at the seminar. Based on NielsenIQ's data and trend analysis insights, sessions were held on ▲Key changes in consumer goods and distribution markets from an omni perspective ▲Changing e-commerce success strategies ▲Understanding convenience store consumers through data integration ▲Successful product strategies in the era of inflation ▲Reinterpretation of the global growth period of K-food.

Shin Eun-hee, President of NielsenIQ Korea, said, “The whole world has experienced two years of COVID-19 and has entered a new normal. It is necessary to analyze the market and consumer changes during the COVID period from multiple angles so that these changes can be used as opportunities rather than crises.” She added, “Through this seminar, we hope to share NielsenIQ Korea’s insights covering changes at each distribution channel level to the overall flow of the Korean market and to establish practical and strategic post-COVID business plans.”

Oh Na-young, Executive Director of E-commerce Business at NielsenIQ Korea, said, “The e-commerce market is expected to shift from ‘growth’ to ‘profitability’ amid a continuous inflationary environment. Also, to respond to the growth of the private brand (PB) market and consumers’ ongoing demand for lower prices, it is becoming more important than ever to diagnose price sensitivity at a more segmented unit in the consumer goods market.” She added, “Through the E-commerce Accelerator, which provides various online market data such as price, exposure efficiency, and reviews on a daily basis beyond sales performance by each seller unit, NielsenIQ supports customers to comprehensively examine consumers and establish practical plans.”

In addition, the seminar introduced NielsenIQ Retail Lens, which understands convenience store consumers through data integration. This service provides insights by deeply analyzing convenience store consumer purchasing behavior based on data and credit card payment details, analyzing the purchasing behavior of convenience store consumers who are continuously growing through a new approach among stagnant offline distribution channels.