Daehong Planning Acquires Stake in Bloco... "Full-Scale NFT Business Launch"

Investment Amount of 4.99967 Billion KRW, Acquisition of 5.7% Shares

[Asia Economy Reporter Lim Chun-han] Daehong Planning announced on the 7th that it has completed the acquisition of shares in the blockchain specialized company 'Blocko' and will officially start its non-fungible token (NFT) business.

Daehong Planning acquired 9,645 shares (5.7%) of Blocko on the 28th of last month. The investment amount was 4,999.67 million KRW. Blocko is the only first-generation B2B blockchain specialized MSP (Managed Service Provider) company in Korea that has been verified by the Ministry of Science and ICT and the Korea Internet & Security Agency (KISA).

Currently, domestic NFT marketing mostly consists of collectible NFT products based on NFT art, and there is a gap between the brand's target audience and the actual NFT buyers, leading to limitations such as one-time events. Daehong Planning plans to present new marketing solutions by utilizing NFTs not simply as a means of sales but as ▲a solution to increase sales by integrating into the actual purchase flow of products ▲a method to discover fandom and membership communities that contribute to sales in this process ▲a smart tool that offers consumers new experiences that did not exist before.

Hong Sung-hyun, CEO of Daehong Planning, said, “NFTs have infinite potential to enrich our lives overall, but they have not yet permeated the real economy. We will showcase various cases utilizing Daehong Planning’s know-how and Blocko’s technology to make NFTs more familiar and intuitive in the flow, provide consumers with new enjoyment and benefits, and connect them to actual sales.”