[Seoul District News] Gangnam-gu Influencers Introduce and Sell Products of 14 Small Businesses via Chinese SNS Platforms... Jung-gu Supports Low-Income Families with 'Temporary Emergency Living Stabilization Fund'... Jongno-gu Hosts Special Lecture on 'Coexistence with Animals' for a Sustainable World
[Asia Economy Reporter Park Jong-il] Gangnam-gu (District Mayor Jo Seong-myeong) conducted eight sessions of the ‘Chinese Version Live Commerce’ from the 20th to the 30th of last month, achieving sales of 108 million KRW and signing B2B (Business to Business) letters of intent worth 10.6 billion KRW.
The ‘Chinese Live Commerce Export Marketing’ project is held at the COEX Studio in Samseong-dong, where Chinese influencers introduce and sell promising export products from small and medium-sized enterprises in Gangnam-gu directly to local consumers through popular Chinese platforms such as WeChat. Gangnam-gu and the Korea International Trade Association jointly promote the project and support the entire process of live commerce production and broadcasting.
Gangnam-gu first launched this project last year, supporting 12 companies and achieving sales of 100 million KRW and B2B contracts worth 2.4 billion KRW. This year, the support scale was increased, selecting 14 beauty and fashion companies including J Medical Inter, providing additional support such as promotional video production for each company and entry into B2B e-commerce platforms ‘TradeKorea’ and ‘Kmall24’.
In particular, ‘Miss K Co., Ltd.’ sold out its inventory in China during the broadcast period and received a letter of intent for purchase worth approximately 5 billion KRW, the largest single contract from local buyers.
Lee Gi-seon, Director of the Regional Economy Division, said, “Although there were difficulties such as intensified logistics problems due to repeated Chinese lockdown measures, we are very pleased to have achieved results beyond expectations. We will continue to take the lead in promoting excellent products of Gangnam-gu’s small and medium enterprises to the world through various support projects for overseas market development.”
The district will support six promising beauty companies from Gangnam-gu participating in the ‘Cosmoprof North America Las Vegas’ beauty expo held in Las Vegas, USA, from the 12th to the 14th of this month.
Jung-gu, Seoul (District Mayor Kim Gil-seong) is providing ‘Temporary Emergency Living Stabilization Support Funds’ to alleviate the livelihood burdens of low-income households facing economic difficulties due to COVID-19 and to revitalize the local commercial district.
The beneficiaries are 5,382 households including basic livelihood security recipients or near-poverty groups within the district, and single-parent families receiving child-rearing support. If they meet the criteria, the funds will be provided without application, in the form of rechargeable prepaid cards, with amounts varying according to the number of household members.
The support amount ranges from a minimum of 300,000 KRW to a maximum of 1,450,000 KRW, and recipients can collect the funds by visiting their local community service center by the 29th. Exceptionally, recipients in social welfare facilities such as facilities for the disabled will receive 200,000 KRW per person in the form of subsidies to the facilities in July. For households with mobility difficulties, the funds will be delivered directly by visits.
Recipients must bring identification when collecting the funds, and proxy collectors must bring a power of attorney or similar documents.
The prepaid cards can be used at affiliated stores nationwide, excluding entertainment, gambling, and leisure industries. The usage period is until December 31 of this year.
District Mayor Kim Gil-seong said, “I hope this temporary emergency living stabilization support fund will help alleviate the livelihood burdens of low-income households facing difficulties. Moreover, this support is expected to contribute not only to the stabilization of low-income households but also to the revitalization of the local economy.”
Jongno-gu (District Mayor Jeong Mun-heon) is operating the ‘Coexistence with Animals’ program every Saturday from the 9th of this month to August 13th at Areumkkum Library for upper elementary and middle and high school students.
The program was selected for the 2022 ‘Humanities on the Road at Libraries’ public contest hosted by the Ministry of Culture, Sports and Tourism and organized by the Korean Library Association. The theme is set as ‘Living with Animals for a Sustainable World.’
Participants will deeply read the lecture topic book, ‘Coexisting with Animals in a Sustainable World,’ and consider various ways to live with animals beyond human-centered thinking.
To this end, teacher Bae Seong-ho, a writer of elementary social studies textbooks, and Joo Su-won, director of the Social Solidarity Economy Research Institute, will lead six sessions covering topics such as ▲What is coexistence between humans and animals? ▲Thinking from the perspective of animals ▲Reasons for coexisting with animals ▲Human rights vs. animal rights ▲Coexistence with companion animals ▲Coexistence with wild animals.
Each session will also include a discussion segment where participants exchange thoughts on related topics.
Participation is possible either on-site or online via Zoom. For detailed information and application methods, please refer to the Jongno Cultural Foundation website. The program is free of charge. Inquiries can be made at Areumkkum Library.
Areumkkum Library, built by remodeling an old public office building, was named by local residents with the meaning ‘a library nurturing beautiful dreams.’ It offers various customized reading programs for different generations, including infants, children, adults, and parents.
District Mayor Jeong Mun-heon explained, “This will be a meaningful time for growing youth to become aware of the climate crisis and think about what efforts are needed to create a sustainable world.”
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