Woori Management Celebrates 20th Anniversary, Launches Comprehensive Apartment Management Platform 'Woori Genie'

[Asia Economy Reporter Ryu Tae-min] Woori Management, the leading company in managing collective housing such as apartment complexes, celebrated its 20th anniversary with the launch of a new CI and vision, along with the announcement of its comprehensive management platform ‘WooriGenie’.

On the 5th, Woori Management held the ‘Woori Management 20th Anniversary Ceremony’ at The-K Hotel in Yangjae-dong, Seocho-gu, Seoul, attended by about 650 people including headquarters and branch employees, apartment resident representatives, and industry officials. The ceremony celebrated 20 years since the company’s founding and presented the new direction for the future.

The ceremony was attended by ▲Kim Won-il, President of the National Apartment Residents’ Representatives Council ▲Jo Man-hyun, President of the Korea Housing Management Association ▲Lee Sun-mi, President of the Korea Housing Managers Association ▲Lim Chae-wook, President of the Korea Housing Lease Management Association ▲Joo Seo-ryeong, President of the Korean Housing Studies Association ▲Yoo Jae-bong, President of the Construction Housing Forum ▲Lee Seok-jun, Vice Chairman of Woomi Construction, among others.

At the ceremony, Woori Management unveiled its new CI. The new CI embodies the meaning of delivering a happy daily life to customers through management services that connect hearts as one. The logo, emphasizing curves, represents the commitment to approach customers more softly and familiarly, while the main color, Grass Green, symbolizes the promise to provide customers with a comfortable and safe living environment. Along with this, the company presented its new vision as ‘A comprehensive residential culture service company that shares customers’ happy lives.’

Woori Management also introduced ‘WooriGenie,’ the industry’s first self-developed comprehensive management platform, at the ceremony. WooriGenie means ‘the problem solver for management tasks’ and consists of three functions: Data Center, Work Center, and Communication Center.

The Data Center systematically categorizes and provides over 3,000 materials necessary for management tasks, such as manuals, forms, templates, regulations, announcements, and related laws, making them easy to find and use through a menu-based system.

The Work Center includes the manager and accounting handbook, management calendar, and safety and health sections. It provides necessary materials such as legal grounds, execution guidelines, and related forms for work.

The Management Calendar supports schedule management for 140 core regular tasks that must be performed by management offices (such as planning, contractor selection, regular inspections and diagnostics, mandatory legal education, etc.), preventing task omissions and storing execution result data in the system.

The Communication Center of WooriGenie, called ‘WooriON,’ is an online communication platform supporting Woori Management’s collective intelligence, enabling all employees across all branches to participate and communicate in education, events, news, and more anytime and anywhere without time and space constraints. Woori Management plans to continue developing WooriGenie to achieve management innovation based on the platform.

Since its launch in July 2002 through the merger of four entrusted management companies?Hanil Housing Management, Hyundai General Management, Hanil General Management, and Shinseong Management?Woori Management has led the industry through continuous challenges and innovation. It started with 302 business sites and 220,000 households but has experienced rapid growth every year and currently manages 1,310 business sites and 930,000 households.