Motif Intelligence Partners with TG360 for Data Collaboration..."Personalized Advertising and Customer Acquisition"

[Asia Economy Reporter Kim Bo-kyung] Ad tech specialist company 'Motive Intelligence' announced on the 5th that it has signed a data partnership agreement with 'TG360 Technologies (TG360)'.

A representative from Motive Intelligence stated, "By adopting 'Molecul,' TG360's DMP (Data Management Platform)-based customer behavior analysis solution, we are now able to provide rich personalized advertisements."

Through this agreement, Motive Intelligence has secured additional new types of customer data. Accordingly, it is expected to expand target groups suitable for advertisers, acquire new customers, and improve marketing performance.

Molecul, owned by TG360 which holds the largest scale of anonymized external data in Korea, collects various anonymized data, processes it through artificial intelligence (AI) algorithm analysis, and then utilizes newly refined data. This enables customer classification and analysis, insight derivation, and marketing execution.

The online and offline behavioral data held by Molecul is categorized into six categories, including payment history, keyword searches, and interest data.

Yang Jun-mo, CEO of Motive Intelligence, said, "With this data partnership agreement, advertisers can now reach a more diverse range of prospective customers."

He added, "While providing satisfactory services to advertisers, we will also make every effort to strengthen personal information protection and data security to become a trusted platform."