'BaroToHome' Real-Time Delivery Ulsan Branch Opens First in Yeongnam Region
[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea, operator of 'Boorung', announced on the 5th that it will be exclusively responsible for the premium food and beverage (F&B) real-time delivery service at Hyundai Department Store Ulsan Branch.
Since August last year, Mesh Korea Boorung has been in charge of the 'BaroToHome' service, Hyundai Food Hall's real-time food and beverage delivery service, at Hyundai Department Store Apgujeong Main Branch, Cheonho Branch, Trade Center Branch, Yeouido The Hyundai, and Hyundai Premium Outlet Songdo Branch. Starting with the Ulsan branch, it will support the expansion of real-time delivery services in the Yeongnam region.
Hyundai Department Store Food Hall's BaroToHome service is a premium food and beverage real-time delivery service that delivers premium food and beverages freshly prepared at specialty restaurants and beverage brand stores located in the department store within one hour when ordered through the website or mobile app.
With this service area expansion, Hyundai Department Store Ulsan Branch will be able to deliver food and beverages from dining brands such as Mad for Garlic, Hanwadam, and The Damchae within a maximum radius of 4.5 km from the store to Jung-gu and Nam-gu districts of Ulsan City within one hour.
Choi Byung-joon, CEO of Mesh Korea's Domestic Business Division, said, "The F&B instant delivery service that allows customers to conveniently enjoy premium food and beverages from department store brands at home or office requires securing delivery quality as the most important factor. We will actively cooperate in expanding Hyundai Department Store's F&B real-time delivery zones by leveraging Boorung's differentiated strengths, such as the dispatch and logistics system based on data and artificial intelligence, and the nationwide coverage of direct delivery infrastructure."
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