Enex Opens Experiential Store 'Cheongju Showroom'

Inside Enex Cheongju Showroom. [Photo by Enex]

[Asia Economy Reporter Kim Jong-hwa] Enex Co., Ltd. announced on the 5th that it has newly opened a showroom in Heungdeok-gu, Cheongju-si, Chungcheongbuk-do. The Cheongju showroom is a store where customers can see kitchen furniture, storage furniture, and interior furniture all at once, including Enex's signature line. It showcases 8 types of kitchen furniture, 7 types of built-in wardrobes, as well as entrance cabinets and dressing rooms.

In particular, visitors can experience a variety of Enex's signature "Kitchen Palette Series" categories. The showroom displays New Classy, French, Flex, New Morning Pleats, Chocolat, and more, featuring a combination of diverse and trendy colors such as Baby Pink, Misty Blue, Deep Green, and Cream White. Additionally, customers can try unique finishing cabinets, various drawers, cooktops, and hoods that match the signature line, and receive one-stop services from product consultation to space consulting and purchase.

The built-in zone is composed of products with a classic yet modern style. Visitors can find a total of 7 types, including Enex's representative "Wardrobe Palette Series" Flex, Optic which stands out for its reasonable price and Enex's accumulated technology, and new products this year such as New Venezia and Orbit. The built-in zone is designed to simulate an environment similar to an actual home setting, allowing customers to directly see various bodies and experience internal option cabinets to make their selection.

The Cheongju showroom has been carefully designed to focus on customers and provide a diverse shopping experience. In addition to furniture, functional cabinets, upper and lower cabinets, and hardware, which consumers may find somewhat unfamiliar, contain brief conversational explanations on the product bodies, allowing customers to experience the functions firsthand. The exhibition space is arranged with various products at the customer's eye level to make it easier and more comfortable to browse, experience, and understand.

An Enex representative said, "We hope you visit the Enex Cheongju showroom to experience differentiated products," adding, "As consumer interest in home interior and living continues to grow, we plan to increase 'experience-type stores' for customers."