Tmon Launches 'Tfinder' Crowdfunding and Pre-order Service

Partner Sales Strategy Support... Pre-Customer Acquisition and Actual Demand Identification

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 5th that it has officially launched 'Tfinder,' a crowdfunding and pre-order service.

Tfinder was designed to support the sales strategies of TMON's partner sellers through a pre-order system. From the seller's perspective, it allows securing purchasing customers ahead of full-scale product sales while gauging actual purchase demand, minimizing marketing and inventory costs necessary for product sales.

Tfinder sets the minimum order condition for conversion from crowdfunding to actual sales at 100 units, making the sales hurdle lower compared to other crowdfunding platforms. Additionally, after funding sales, sellers can smoothly transition to open market sales on TMON and utilize various TMON sales services tailored to the product lifecycle, such as 10-minute Attack and Budget Shopping.

Since the test opening on the 22nd of last month, AeroGogo's one-touch air tent has achieved 593% funding, and the camping Bluetooth microphone jointly planned by Jinro and HOBRO recorded a funding rate of 412%, showing promising results.

Tfinder also offers group purchases where high-quality products are presented at affordable prices. TMON merchandisers (MDs) carefully select products based on quality and consumer response, offering time-limited special discounts according to expected sales volume.

Jeon Gu-gyeong, head of TMON's product division, said, "Tfinder will help brands planning new businesses to establish efficient initial sales strategies," adding, "We will continue to develop diverse sales methods to meet sellers' needs while providing customers with a satisfying purchasing experience."