SK Stoa Launches Industry-First 'Jeju Tour Pass' for Vacation Season

SK Stoa's Jeju Tour Pass.

[Asia Economy Reporter Jeon Jinyoung] SK Stoa announced on the 5th that it will be the first in the industry to sell the ‘Jeju Tour Pass’ targeting consumers planning domestic travel during the vacation season.

According to SK Stoa, sales in the travel category grew by about 101% compared to the same period last year throughout June. As consumption of related products became active, SK Stoa introduced the ‘Jeju Tour Pass’ to offer various products to customers planning trips.

The Jeju Tour Pass is a free pass product that allows you to enjoy about 50 ‘hot places’ in Jeju Island with one ticket for 48 hours. It consists of various contents such as leisure, sightseeing, performances, and cafes, and is also affordable, becoming a popular travel product with about 1.85 million tickets sold in one year since its launch.

SK Stoa will sell the Jeju Tour Pass at a special price of 17,900 KRW per ticket through the mobile live commerce broadcast ‘SK Stoa Shopping Live’ held from 7 PM to 8 PM on the 5th. It is offered at the lowest price compared to other online platforms and is the first time this product is introduced in the TV shopping industry.

After purchase, an e-ticket is sent via mobile, and during the usage period, you only need to carry your mobile phone. The purchased ticket can be used until December 31.

Kim Hyungjun, head of SK Stoa Commerce Business Group 2, said, “We introduced the ‘Jeju Tour Pass’ to offer better products to consumers considering domestic travel during the vacation season,” and added, “We will continue to expand our product range so that customers can enjoy diverse trips at more reasonable prices.”