"Starting from the 12th"... GS25 Begins Selling Wonsoju Spirit at Convenience Stores

Maximum of 4 items per store per day... Stocked on Tue, Thu, Sat

A model is introducing Wonsoju Spirit at the convenience store GS25.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 5th that starting from the 12th of this month, it will introduce ‘Wonsoju Spirit’ at over 16,000 stores nationwide.

Wonsoju Spirit is the second distilled soju released by Once Spirits, a liquor manufacturing company founded by singer Park Jaebeom, following Wonsoju. It maximizes the clean and smooth taste unique to distilled soju and was launched so that more customers can enjoy distilled soju at a reasonable price. The price is 12,900 KRW and the alcohol content is 24%.

Wonsoju Spirit, also known as “Miso,” is a lukewarm soju that allows you to experience the unique aroma and smoothness of the raw ingredients when drunk warm, and offers a cleaner throat sensation when served cold. The design is differentiated by incorporating traditional elegance based on Wonsoju’s founding purpose to become Korea’s representative soju. The label features a holographic foil inspired by traditional Korean mother-of-pearl, specifically the abalone shell pattern, creating an attractive label for Wonsoju Spirit.

To ensure stable supply of Wonsoju Spirit, GS25 has set a maximum daily stock limit of 4 bottles per store. To make purchasing this product a special occasion for customers, Tuesdays, Thursdays, and Saturdays have been designated as one-day delivery days, allowing restocking three times a week.

GS Retail will also sell Wonsoju Spirit at its supermarket chain GS The Fresh. Each GS The Fresh store will receive 20 bottles every Tuesday.

A GS Retail official said, “We are honored to be the first in the distribution industry to officially sell Wonsoju, created by the famous artist and leader of Korea’s new liquor culture, Park Jaebeom,” adding, “The sale of Wonsoju Spirit will strengthen mutual growth by increasing store owners’ profits and provide customers with a special experience, making GS25 and GS The Fresh stores destinations to visit.”