Emart24 Launches 'I'm e Snack' Sales... "Differentiated by Typographic Graphics"

4000 Won Discount Benefit When Purchasing with Event Card

A customer is purchasing 'I'm e Snack' at the convenience store Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 5th that it will launch five types of its self-developed products (PL products) called ‘I'm e Snack,’ redesigned with typographic packaging design.

The five types of I'm e Snack are ▲ Kko-okki Egg Snack Is Here! ▲ Serious Flavor, Butter Popcorn ▲ Chili Sprinkled Plump Shrimp Chips ▲ Sharle Gorgonzola Cheese Soft Cone ▲ Again! Again! Again! Can't Stop Cheddar Cheese Balls, characterized by witty and original naming reflecting the product features.

The products express typographic design based on their names in a stylish way, enlarging the font size of the product names so that customers can feel fun and curiosity even from 10 meters away from the display. In particular, the typography that conveys the snack's flavor as if talking with customers and the characters that express the sensation of the snack's taste with their whole body add liveliness to the packaging, allowing customers to experience the product just by looking at the I'm e Snack packaging.

Emart24 offers a 4,000 KRW discount when purchasing all five types of I'm e Snack at once with a promotional card this month. Overlapping discounts are also available through Emart24's affiliated telecommunications companies.

An Emart24 official said, “Recently, packaging products that are original and scarce have become a new formula for success, especially among the MZ generation (Millennials + Generation Z). We plan to continuously introduce new trends such as typography into the packaging design area to revitalize our private brand products and actively expand contact points with customers.”