[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Gwangju University's new character 'Raity' has been unveiled.
On the 4th, according to Gwangju University, the 'Raity' character was designed by personifying the lion, the symbolic animal of Gwangju University, in a way that the MZ generation can relate to, and it consists of 26 different variations.
It utilizes light, which represents the identity of Gwangju (光州) and Gwangju University, and also incorporates the shining appearance of the school's Hosimgwan building.
Additionally, 'Raity' has an ordinary mane and tail made of light, but depending on the situation, the mane and tail bulbs and the Mudeungsan logo painted on its belly shine with colorful lights.
Gwangju University plans to use the 'Raity' character to introduce various promotional materials and products.
A Gwangju University official said, "We have been promoting the development of a new character as a way to enhance the university's brand," and added, "We will actively utilize the character to serve as a communication channel both internally and externally, including with students, and to promote effectively."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
