CJ Foodville Tous Les Jours Introduces 3 Types of 'Yumi's Cells' Donuts

[Asia Economy Reporter Moon Hyewon] CJ Foodville's Tous Les Jours announced on the 4th that it will collaborate with the popular webtoon "Yumi's Cells" to introduce summer products that incorporate stories from the webtoon, adding an element of fun.

The new products feature characters of the cells that regulate emotions such as appetite, reason, and love of the webtoon protagonist Yumi, setting the taste and story of the products accordingly.

The Tous Les Jours product chosen by the appetite cell "Chulchul Cell" from Yumi's Cells is the "Pongsin Pongsin Cream Donut." This soft and fluffy donut is filled with sweet cream that melts in your mouth, making it a perfect summer dessert. It comes in three flavors, each introduced through a story by different cells. The "Pongsin Pongsin Milk Donut," recommended by the "Etiquette Cell," says "The basic of cream donuts is milk donuts." The "Pongsin Pongsin Blueberry Donut," recommended by the fresh "Love Cell" in charge of love, and the "Pongsin Pongsin Banana Milk Donut," recommended by the "Naughty Cell."

Three smoothies that capture the taste of summer fruits?"Watermelon Smoothie," "Melon Smoothie," and "Peach Smoothie"?are also featured alongside the cells.

"Yumi's Cells," serialized on Naver from April 2015 to November 2020, is a popular webtoon depicting the ordinary daily life story of Yumi, a woman in her 30s who eats, loves, and grows. It has achieved a cumulative 3.5 billion views on Naver Webtoon. Currently, the drama "Yumi's Cells Season 2" is airing as a TVING original, and it is gaining great popularity, ranking first overall in cumulative paid subscriber contributions among TVING original content as of the third week after release.