11st Opens Hope Product Store... "Helping Abandoned Animals"

11Kittys' 'Take Me' Surpasses 5 Million Views

11st has opened the '2022 Hope Products Store,' featuring products recommended by the stray cat idol group '11Kitties.'

[Asia Economy Reporter Lim Chunhan] 11st announced on the 4th that it has opened the '2022 Hope Products Store,' which gathers products recommended by the stray cat idol group '11Kitties.'

11Kitties is a project idol group composed of stray cats protected by Animal Freedom Coalition and serves as a model for the Hope Shopping campaign supporting abandoned animals. The Hope Products Store introduces 31 products from sellers who consistently participate in 11st Hope Shopping, all of which do not use animal testing or animal-derived ingredients.

Customers can donate more than twice the average sponsorship amount compared to other hope products when purchasing hope products promoted by 11Kitties. In 11st Hope Shopping, an average of 110 KRW per hope product is accumulated as a hope donation, but 11Kitties' hope products accumulate an average of more than 220 KRW per product. The accumulated hope donations will be donated in the future to support abandoned and companion animals.

The debut song 'Take Me' by 11Kitties, released on the 20th, surpassed 5 million views in 9 days. 11st pledged to donate 11 KRW for each YouTube view and double the donation if 5 million views were reached within two weeks. Having achieved this pledge, they plan to donate an additional sponsorship amount of 110 million KRW promised to fans to the Animal Freedom Coalition's cat-specialized protection center.

11st is currently working with Animal Freedom Coalition to produce a 'Cat-Only Adoption Kit.' It will consist of a cat companion guidebook and practical items to help when welcoming a stray cat as a new family member, and is scheduled to be provided to customers adopting stray cats starting mid-August.