Asiana Partners with Sono Hotels & Resorts for Mileage Alliance

[Asia Economy Reporter Yoo Hyun-seok] Asiana Airlines announced on the 4th that it has formed a new mileage partnership with Sono Hotels & Resorts.

Asiana Club members can use their own mileage to book and use any of the nine facilities of Sono Hotels & Resorts. Additionally, members who make reservations and complete their stay through the Asiana Airlines mileage mall will earn 500 miles per stay.

To commemorate the new partnership, a mileage payback and prize draw event will be held. From today until August 31, members who purchase Sono Hotels & Resorts stay vouchers using mileage will receive a payback benefit of 500 miles (limited to 500 people). Furthermore, a raffle for purchasing members will award ▲ two domestic flight tickets ▲ one Sono Hotels & Resorts room voucher ▲ two Ocean World admission tickets ▲ Americano mobile coupons.

Detailed information about Sono Hotels & Resorts reservations and the event can be found on the Asiana Airlines website.

An Asiana Airlines official stated, "We have formed a new partnership with Sono Hotels & Resorts so that Asiana Club members can accumulate and use mileage in more diverse places," adding, "We will continue to expand partnerships to increase member benefits related to mileage."

Meanwhile, in February, Asiana Airlines opened the 'Mileage Accumulation Mall Electronics Section' through partnerships with Samsung Electronics and LG Electronics. Through the Asiana mileage-exclusive shopping mall 'Weekly Deals,' they continue to introduce unique mileage usage partnership products every week, expanding mileage accumulation and usage options.