Shinsegae Food, "Get a Burger When You Purchase Landers No Brand Edition Uniform"

Introducing the 'Landers Special Burger' Available Only at SSG Landers Field from the 5th to 7th

[Asia Economy Reporter Eunmo Koo] Shinsegae Food announced on the 3rd that during the ‘No Brand Burger Day (NBB DAY)’ event held for three days from the 5th to the 7th at Incheon SSG Landers Field, customers who visit the stadium and purchase the ‘Landers NBB Edition’ uniform will receive a free coupon for the limited edition menu item, the ‘Landers Special Burger.’

The ‘Landers NBB Edition’ uniform, specially created by Shinsegae Food for SSG Landers players and baseball fans, features the yellow color symbolizing No Brand Burger and incorporates the signature burger, the brand’s representative menu item, as a design element. It will be sold starting from 4:30 PM on the 5th at the Landers Shop by Hyungji in Incheon SSG Landers Field and on the online mall.

In particular, during the NBB DAY period, Shinsegae Food will give a free coupon for the ‘Landers Special Burger’ to customers who purchase the uniform at the Landers Shop by Hyungji inside Incheon SSG Landers Field. The ‘Landers Special Burger’ is characterized by its unique curry aroma and spicy flavor combined with a thick and crispy chicken patty, offering a rich taste and an exotic flavor that can only be enjoyed at Incheon SSG Landers Field during the NBB DAY event.

Additionally, Shinsegae Food plans to actively promote No Brand Burger by giving away various NBB goods (uniforms, hats, coupons, fans, cushions, etc.) through diverse events during the ‘NBB DAY’ period.

A Shinsegae Food representative said, “Through the ‘Landers NBB Edition’ uniform and the ‘Landers Special Burger’ introduced for NBB DAY, we aim to provide a differentiated experience unique to No Brand Burger,” adding, “We will continue to carry out various marketing activities to enhance brand awareness and favorability.”