BBQ Selects Actress Kim Yoo-jung as Brand Model

[Asia Economy Reporter Moon Hyewon] Genesis BBQ announced on the 1st that they have selected actress Kim Yoo-jung as their brand model.

BBQ explained that they chose Kim Yoo-jung as their model because her fresh and healthy charm aligns with the brand identity of "making the healthiest chicken in the world."

BBQ and Kim Yoo-jung plan to carry out activities as the new brand model through a CF video featuring her fresh and lively charm. The commercial video will be available on TV and the official YouTube channel later this month. BBQ also plans to release behind-the-scenes videos showcasing various charms of Kim Yoo-jung.