Shinsegae L&B Launches First Small 330ml Can of Sparkling Alcohol Brand 'Lets'

[Asia Economy Reporter Song Seung-yoon] Shinsegae L&B announced on the 1st that its sparkling beer brand 'Let's Fresh Today' has launched a small-sized 330ml can.

Let's was first released in April with a 500ml can, and this time it has expanded consumer choices by launching a 330ml can with a reduced volume burden. The Let's 330ml cans are sold at large supermarkets and convenience stores. In the case of large supermarkets, small-sized bundle products with reasonable prices are popular rather than single cans, and considering the preference for small-sized products that are easy to drink in the home liquor market such as convenience stores, this new product was introduced.

Shinsegae L&B will also set up a brand experience zone for Let's in collaboration with the pub 'Beach Earl's' located in Hajodae, Yangyang, Gangwon Province, from this month to next month during the vacation season. A special set menu will be offered there.

A Shinsegae L&B official said, "The Let's small-sized can is a size that is not burdensome to drink alone at home and is easy to carry during outdoor activities, so it can be enjoyed in various situations," adding, "We plan to carry out active marketing together with consumers, so we ask for your great interest."