Daesang Lightly, Bellygom Konjac Fried Rice 2 Types... "Hearty Without Calorie Worries"

[Asia Economy Reporter Song Seung-yoon] Daesang announced on the 1st that its online specialty brand 'Lightly' will launch two types of Bellygom Konjac Fried Rice.

Lightly Bellygom Konjac Fried Rice consists of two varieties: Tuna Kimchi Konjac Fried Rice and Spicy Seafood Konjac Fried Rice. Using konjac as the main ingredient, it is characterized by being delicious and filling without calorie concerns.

Daesang released the Lightly Bellygom collaboration products to promote the Lightly brand and strengthen character content. Bellygom is a pink bear character from the YouTube channel BellygomTV, which has over 520,000 subscribers. Bellygom Tuna Kimchi Konjac Fried Rice features a spicy umami flavor by stir-frying crispy kimchi, savory tuna, and richly flavored gochujang together. Bellygom Spicy Seafood Konjac Fried Rice is stir-fried with various seafood such as octopus, squid, shrimp, and vegetables in a special seafood sauce, delivering a deliciously spicy taste.

A Daesang representative said, "We launched the Bellygom collaboration new products to offer consumers who want a hearty meal without calorie burden not only the joy of eating but also an additional fun experience," adding, "We will continue to strive to develop products that reflect customers' preferences and trends in every aspect, not just taste."