[Asia Economy Reporter Moon Hyewon] Modamoda announced on the 1st that its new product, the 'Prochange Darkening Shampoo,' which began pre-order sales on the 27th of last month, ranked first overall on Olive Young's official online mall within just five days of sales. Another new product, the color-correcting shampoo 'Prochange Blonde Shampoo,' also ranked third.
Modamoda's second half strategic new product, Prochange Darkening Shampoo, contains 10 times more seaweed extract polyphenols, doubling the browning speed. The Prochange Blonde Shampoo is a color-correcting shampoo that uses natural ingredients to care for hair with strong yellow tones caused by bleaching or dyeing, giving it a luxurious ash color.
Since Olive Young is the largest H&B chain shop in Korea with the 2030 generation as its main customers, Modamoda explained that the new products have penetrated the needs of 2030 consumers who have concerns about 'partial gray hair,' beyond the 4060 generation. It is analyzed that the popularity factor is the effect of naturally changing black hair to dark brown (deep brown) through the darkening shampoo, even for those without white or gray hair.
Modamoda will exclusively sell three new products at Olive Young throughout this month through a partnership with Olive Young.
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