L'Occitane Unveils 'Verbena Limited Edition'... "Full of Refreshing Summer Scent"

[Asia Economy Reporter Moon Hyewon] L'Occitane announced on the 1st that it will launch the ‘2022 Verbena Limited Edition,’ filled with refreshing and tangy summer scents.

This edition was created with a sensuous package reminiscent of a summer paradise. It includes various products such as Eau de Toilette containing verbena cultivated in the French organic method from producers Philippe and Magali Mery in the Joux region of France, Ice Body Shower Gel that offers freshness with verbena and menthol ingredients, and Body Ice Gel that provides a cool and refreshing sensation.

L'Occitane’s verbena is characterized by its fresh and unique scent native to Provence. It is cultivated in the Joux region of Provence, selected as a ‘Green Oasis’ preserving biodiversity by the ecological engineering company ‘Naturalia Environment’ in 2018, using the French organic method.

A L'Occitane Korea representative said, “The verbena scent, which has established itself as L'Occitane’s representative summer fragrance, instantly revitalizes tired body and mind upon application, making it a must-have item for the summer season.”