"Bought Wine, Got Baemin Gift Card"... Emart24's Wine Event of the Month

A model is introducing this month's wine product at the convenience store Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 1st that it will hold a Wine of the Month event in collaboration with the delivery platform Baedal Minjok.

The eight wines of the month recommended by Emart24's wine merchandiser (MD) include gift certificates that can be used on Baemin. Additionally, the wine packages contain food pairing suggestions (the best food combinations) that go well with each wine.

Diablo Intense Red is a dry red wine that pairs well with Malatang, Pad Thai, and chop steak. Slightly sweet white wine Ch?teau Ste. Michelle Columbia Valley Riesling pairs well with spicy foods like seasoned chicken and tteokbokki, as well as greasy Chinese dishes. The dry white wine Piocesare L'altro Chardonnay is recommended with salad, oil pasta, and sandwiches.

For the summer season, liqueur products have also been prepared as this month’s cocktails. They introduce Limoncello Classic, a lemon liqueur made with a traditional Italian recipe, and Tipin, a sweet tea-flavored liqueur made with premium teas such as Darjeeling. Limoncello liqueur can be mixed with tonic water, sparkling water, or cider in a 1:3 ratio, poured over ice to enjoy as a lemon cocktail. It can also be mixed with sparkling wine instead of tonic water to enjoy a rich lemon-flavored wine. Tipin liqueur can be mixed with milk in a 1:3 ratio to taste a unique milk tea-flavored cocktail.

An Emart24 official said, “As convenience store customers’ tastes diversify, we are striving to introduce various wines and cocktails every month,” adding, “Through this collaboration with Baemin, we hope customers can enjoy wine in a fun way with practical benefits and wine food pairings.”