[Asia Economy Reporter Cha Min-young] Digital platform company KT announced on the 30th that starting next month, it will integrate the real-time broadcast advertising products that were previously sold separately by each KT group company into a new product called ‘Live AD+’.
Live AD+ is a real-time broadcast advertising product of the KT group that broadcasts approximately 2-minute video ads between each program and program on over 100 real-time channels. It offers ▲customized targeting ads according to advertisers' preferences ▲100% charging only for fully viewed ads ▲multidimensional integrated analysis reports ▲real-time monitoring video provision, among other features.
The households that can receive ads include 11.5 million households watching Olleh tv (KT IPTV) and Skylife TV (KT satellite broadcasting) combined. This is a 49% increase compared to households receiving ads only through Olleh tv previously. Advertisers using KT’s ‘Olleh tv Live AD’ and KT Skylife’s ‘ARA’ can now broadcast ads to more households with the same advertising budget as before.
Kim Hoon-bae, Executive Director of KT Media Platform Business Division, said, “We launched Live AD+ by leveraging synergies at the media group level, and plan to continuously expand the number of households receiving ads up to 12.8 million by integrating HCN’s cable TV in the future.” He added, “This will allow advertisers to execute IPTV ads more effectively and efficiently, and is expected to bring new vitality to the TV advertising market.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
