As Expected, Yoo Jae-suk Worth 10 Billion Won... Cumulative 17 Million Views Hit

[Asia Economy Reporter Seo Mideum] KakaoTV original content 'Play You' ended its first season with 17 million views. Leveraging Yoo Jae-seok from its subsidiary 'Antenna', it succeeded in gaining popularity and plans to continue with season 2.

'Play You' is a new concept variety show that communicates with viewers in real time. Yoo Jae-seok solves missions with the help of viewers called 'You'. On the 28th, after completing the final mission, Yoo Jae-seok swallowed a red pill instead of 'logging out', hinting at season 2.

Although the ending was unpredictable, the method of creating results through direct participation sparked explosive viewer engagement. During the live broadcasts held every Tuesday afternoon for about 100 minutes, a total of 900,000 real-time chats poured in. The cumulative view count reached 17.3 million.

Kakao Entertainment is striving to create synergy among more than 20 subsidiaries in the media and music sectors. In particular, it is focusing on discovering various original content and IPs. The success of 'Play You' is expected to accelerate this trend. The subsidiary 'Antenna', to which Yoo Jae-seok belongs, was incorporated into Kakao Entertainment last year for about 10 billion KRW.