Lotte Home Shopping Wins 1st Place in Korea Service Quality Index for 3 Consecutive Years

Achieved Industry's Highest Scores in Accuracy and User Convenience

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 30th that it won first place for three consecutive years in the TV home shopping category at the 2022 Korea Service Quality Index Certification Ceremony hosted by the Korea Standards Association.

The Korea Service Quality Index is the most prestigious service quality evaluation indicator in Korea, jointly developed in 2000 by the Korea Standards Association and the Seoul National University Business Research Institute. It selects companies that have contributed to the development of the industrial society through customer-oriented service management based on quality evaluations from customers who have directly experienced each company's products or services.

Lotte Homeshopping achieved the highest score in the comprehensive evaluation within the industry. New services such as the smart contact center, where ordering and consultation are conducted in a one-stop process, the catch-up call that sends mobile shopping guidance messages to customers who leave while waiting on the phone, and the pre-complaint detection system utilizing robotic process automation technology recorded high satisfaction levels.

Lotte Homeshopping has also been operating a dedicated organization, the Customer Satisfaction Committee, for 17 years to improve customer satisfaction. Last year, to enhance transparency, they recruited a representative from a consumer organization and have been reflecting the opinions of the customer monitoring evaluation group in launching private brands and planning content.

A Lotte Homeshopping official said, “As a result of prioritizing customer satisfaction and striving to advance services and expand communication, we have won first place in the Korea Service Quality Index for three consecutive years. We will continue to present differentiated customized services through various touchpoints and become a sincere company that repays customer trust.”