- Clear Preference for Commercial Facilities and Construction Company Brands... Set to Become Future Landmarks
- Excellent Location and Product Quality Ensure Stable Profit Generation, Rapid Full Sales in Short Period
Commercial facilities branded by construction companies are standing out in the real estate market. Just as a brand guarantees product value and shows a premium effect in the apartment market, the brand value of construction companies also influences sales in commercial facilities, making it highly likely for these facilities to become landmarks representing the region in the future.
The reason to consider the brand of a construction company is that it serves as a criterion to predict the potential of commercial facilities. Often, construction, location, product quality, and recognition are determined by the brand, which leads to landmarks. For tenants or investors, this minimizes risk and provides a key to stable investment.
For these reasons, commercial facilities with well-known construction company brands are gaining prominence. Daewoo E&C’s ‘Wirye Jungang Prugio,’ developed alongside Wirye Jungang Tower in Wirye New Town, attracted significant attention from the time of sale. It secured an excellent location in the center of Wirye New Town with various transportation options. As a result, it absorbs a large floating population and demand from the surrounding area, establishing itself as a landmark commercial facility representing Wirye New Town along with Wirye Jungang Tower.
Also, Hyundai Development Company’s ‘Gwanggyo Alleyway,’ located near Gwanggyo Lake Park at the center of Gwanggyo New Town, has secured abundant demand with a large residential town nearby. It is recognized as one of the successful commercial facilities with a distinctive theme, serving as a landmark representing Gwanggyo.
Ultimately, commercial facilities developed by branded construction companies play a crucial role in revitalizing commercial districts and become landmarks, imprinting themselves as reliable products for consumers.
Recently, branded commercial facilities have been quickly sold out in the subscription market. POSCO Engineering & Construction’s ‘Arc Bay Street,’ Lotte Construction’s ‘Le West Avenue 767,’ the consortium of Hyundai Development Company, Hyundai Engineering & Construction, and POSCO E&C’s ‘Star O’ciel Avenue I,’ and KCC Construction’s ‘Gwangmyeong Lumiere’ all recorded rapid sell-outs last year and this year.
A real estate official said, “Commercial facilities with famous construction company brands have been verified through various cases, so consumers have no choice but to trust and invest.” He added, “They often meet various requirements for profit generation such as construction, location, product, and demand, so it is reasonable to have high expectations when leasing or investing.”
Meanwhile, ‘Jewel Estate Gam-il Station,’ a commercial facility within a complex developed under the ‘Jewel Estate’ brand by Shin Young Construction, known for its excellent technical skills, is attracting attention from consumers.
It is composed of five basement floors to ten above-ground floors, including △87 neighborhood living facilities from basement level 1 to the 3rd floor △77 officetels with exclusive areas of 41~47㎡ from the 4th to the 10th floor △91 section offices with exclusive areas of 31~39㎡.
The commercial facilities of ‘Jewel Estate Gam-il Station’ consist of a total of 87 units, allowing selection based on the characteristics of commercial spaces by area.
Within Gam-il District, the area with the highest value in the region’s central commercial zone, the commercial land ratio is about 0.74%, less than 1%, which is scarce compared to adjacent housing districts such as Wirye New Town (1.5%) and Hanam Misa District (3.5%).
Since Jewel Estate Gam-il Station is located at the center of Gam-il District, it is expected to see rapid commercial district formation and various businesses that meet consumer needs. It secures abundant demand from not only officetel residents and fixed office demand within the complex but also from 13,797 households and a mini-new town scale population of 33,373 planned in Gam-il District.
Additionally, the large commercial facility Acloud, equipped with Big-6 anchor facilities, a bus stop, and the planned Gam-il Station on Subway Line 3 are located right in front, ensuring a rich floating population and high customer attraction, making it poised to become a landmark of Gam-il District.
An industry insider said, “Jewel Estate Gam-il Station’s commercial facilities carry the Jewel Estate brand of Shin Young Construction, guaranteeing recognition and product quality.” He added, “Since branded commercial facility supply is scarce, the value for leasing and investment is high.”
The sales promotion center for ‘Jewel Estate Gam-il Station’ is currently open.
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