"Strengthening Healthcare Content" Hyundai Department Store Signs Business Agreement with Brand X Corporation

Development of Experiential Healthcare Content Spaces, etc.

(From left) Park Chae-hoon, Head of Future Business Division at Hyundai Department Store, and Park Hee-jong, Vice President of Brand X Corporation, are posing for a commemorative photo after the business agreement ceremony held on the 28th at the Hyundai Department Store Group headquarters building in Gangnam-gu, Seoul.

[Asia Economy Reporter Yuri Kim] Hyundai Department Store announced on the 28th that it has signed a business agreement with Brand X Corporation, a media commerce company famous for the activewear brand 'Jeximix,' to strengthen healthcare content.

The signing ceremony held at Hyundai Department Store headquarters in Gangnam-gu, Seoul, was attended by Chaehun Park, General Manager (Executive Director) of Hyundai Department Store's Future Business Division, and Heejong Park, Vice President of Brand X Corporation, among others.

Through this agreement, Hyundai Department Store and Brand X Corporation have decided to establish a close cooperative relationship for the development and promotion of customer experience-centered healthcare content spaces. Hyundai Department Store plans to collaborate with Brand X Corporation's healthcare-related brands such as Jeximix and Gukmin PT next year to introduce various experiential spaces within the department store.

Chaehun Park, General Manager (Executive Director) of Hyundai Department Store's Future Business Division, said, "We signed this business agreement to present differentiated healthcare content to customers," adding, "We will continue to strive to offer trendy and distinctive content."