[Asia Economy Reporter Lee Gwan-joo] Chong Kun Dang announced on the 28th that it will launch 'Lactofit Saeng Yusanggyun Farm,' a pharmacy-exclusive product of its probiotic brand 'Lactofit.'
Lactofit Saeng Yusanggyun Farm is a triple-functional product that combines core-enhanced probiotics with improved intestinal survival rate, plant-based selenium, and zinc, providing benefits for gut health, antioxidant function, and immune function.
By applying a patented proline technology, the acid resistance, bile resistance, and stability of the strains have been improved. Proline is an amino acid produced by plants and microorganisms to protect themselves from external environments. Chong Kun Dang Group was the first in Korea to develop and patent this proline technology that strengthens the core by adding proline to probiotics.
Additionally, 100% plant-based selenium derived from paradise nuts prevents cellular damage caused by reactive oxygen species, and the inclusion of zinc, an essential mineral, enhances antioxidant and immune functions.
A representative from Chong Kun Dang stated, "Lactofit Saeng Yusanggyun Farm is a premium product that strengthens gut health, immune function, and antioxidant function by adding various functional ingredients to probiotics with enhanced core functionality. We expect that the synergy between the strengthened brand awareness, product functionality, and Chong Kun Dang’s distribution network will generate a positive response in the pharmacy market as well."
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