NS Home Shopping Hosts 'Big Show' Mid-Year Review Customer Invitation Special Exhibition

'Big Mama' Healthy Meal Showcase NS Flagship Program
Cooking, Tasting, Communication... An Interactive Broadcast Enjoyed with Invited Customers

[Asia Economy Reporter Yuri Kim] NS Home Shopping announced that it will air a special customer invitation program for the first half of the year on its food-focused show 'Big Show' starting at 6:35 PM on the 28th.

Big Show is NS Home Shopping's flagship program that features healthy meals by cooking expert Lee Hye-jung, also known as 'Big Mama,' every Tuesday evening. This special program was planned to thank customers for their support in the first half of the year and to create a broadcast that customers can enjoy and interact with directly. To this end, customers were publicly recruited in advance through the broadcast, and 20 customers were selected on a first-come, first-served basis and invited.

The invited customers will share the products made together in a specially prepared studio and participate in the broadcast by communicating with cooking expert Lee Hye-jung about the products and cooking. NS Home Shopping prepared gift boxes containing Big Mama products and NS gift certificates as presents for the participating customers.

The broadcast will be conducted as a three-way live broadcast, switching between the existing Big Show studio, the live commerce platform 'Enrabang,' and the customer invitation studio to provide various attractions and encourage more customer participation.

At the same time, on Enrabang, Big Mama’s daughter and cooking expert Go Jun-young will appear and conduct a live commerce broadcast with the same products but a different perspective, communicating with mobile customers. Enrabang will offer a product lineup differentiated from the main broadcast, featuring affordable options suitable for single-person and small households.

The Big Show customer invitation special will be broadcast over two parts for two hours starting at 6:35 PM. Part 1 will feature 'Big Mama’s Special Grilled Eel,' a nourishing meal that the whole family can easily enjoy at home, and Part 2 will showcase 'Big Mama Secret Coin,' an easy and convenient broth-making product. Customers can download an 11% instant discount coupon and apply for an 11% points accumulation event on the first half of the year settlement event page in the mobile application (app) to purchase with better benefits.