Gwangju Bank Launches 'Reliable Even Non-Face-to-Face' Event

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank announced on the 27th that it will hold the ‘Reliable Even Non-Face-to-Face’ event from next month 4th to September 30th.

This ‘Reliable Even Non-Face-to-Face’ event targets customers who have not subscribed to savings or deposits through non-face-to-face channels within the past year. Customers who subscribe to a fixed installment savings account for 6 months or longer with a monthly deposit of 100,000 KRW (or foreign currency savings of USD 100) or more, or a fixed deposit for 6 months or longer of 1,000,000 KRW (or foreign currency deposit of USD 1,000) or more will receive one 5,000 KRW Baedal Minjok online coupon.

Every Wednesday, prizes will be given to the first 4,000 customers who meet the event conditions during the previous week (Monday to Sunday). Detailed information about the event can be found on the Gwangju Bank website.

Byun Mi-kyung, Head of the Digital Finance Center, said, “As digital financial services such as open banking and MyData services are being fully implemented, customer demand for non-face-to-face financial services is continuously increasing. We will actively reflect customer needs to enable easier and more convenient use of financial services and will continue to introduce non-face-to-face customized exclusive products and services incorporating digital new technologies.”

Gwangju Bank, accelerating its leadership in digital financial innovation, is focusing on upskilling internal capabilities centered on digital and IT. Accordingly, it has reorganized its structure by splitting the Digital Headquarters into the Digital Sales Headquarters and the Digital Strategy Headquarters. Under the Digital Sales Headquarters are the Digital Business Department and the Digital Finance Center, and under the Digital Strategy Headquarters are the Digital Channel Department and the MyData Business Team.

In particular, the Digital Finance Center, which is dedicated to managing non-face-to-face exclusive customers, has assigned specialized staff with comprehensive consultation capabilities in loans and deposits as well as digital sales skills. This allows them to provide comprehensive consultation services equivalent to face-to-face channels without customers visiting branches, receiving great responses from non-face-to-face customers.

Gwangju Bank segments its customers by digital transaction scores, understands their characteristics and needs, and assigns dedicated staff to provide customized financial consulting. During consultations, if customers experience difficulties subscribing to products or using services through non-face-to-face channels or have additional inquiries, real-time responses are provided to enable one-stop service.

Additionally, Gwangju Bank continues various efforts to get closer to the digital financial lives of local residents and customers, such as a full revamp of personal and corporate smart banking and the full implementation of MyData services.