[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 27th that 'Byeolbit Cheongha,' launched at the end of April, surpassed cumulative sales of 1.5 million bottles within 50 days of its release.
Byeolbit Cheongha is a product blending 'Cheongha' with white wine and carbonation, allowing consumers to enjoy the crispness of Cheongha and the refreshing sensation of carbonation. With an alcohol content of 7%, it is designed for light drink enthusiasts to enjoy without burden.
The company explained, "Not only the taste of Byeolbit Cheongha but also the bottle shape, which excellently creates a drinking atmosphere, contributed to its popularity. Certification shots have been posted on various channels such as social networking services (SNS), spreading by word of mouth among consumers."
Lotte Chilsung Beverage recently launched an advertising campaign featuring Byeolbit Cheongha model Kim Sejeong and is actively promoting the product. They plan to continue various marketing activities through online and offline channels.
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