Orion Revamps 'Wow' with Four Color Variants of Bubble Gum

[Asia Economy Reporter Eunmo Koo] Orion announced on the 27th that it will renew and launch 'Wow' as a color bubble gum.

Breaking the stereotype that gum is white, the gum is newly presented as bubble gum in four flavors and four colors, matching the concept of "fun bubble gum beyond imagination."

Inspired by the great response to 'Black Lemon,' released last November with its bold black appearance, Orion also added vibrant colors to three existing products?'Tangle Grape,' 'Cool Soda,' and 'Tok Tok Cola'?to match their flavors and characteristics. Tangle Grape features a green balloon resembling the color of green grapes, Cool Soda has a blue balloon fitting its refreshing soda flavor, and Tok Tok Cola comes with a red balloon reminiscent of cola.

An Orion representative said, "We have enhanced the chewing pleasure through a bold change in bubble gum colors that differentiates us from existing products on the market," adding, "We will continue to introduce products that satisfy all five senses, including taste, sight, and hearing."