[Asia Economy Reporter Eunmo Koo] Daesang Networks, a subsidiary of Daesang Holdings, announced on the 27th that it will launch a lamb specialty brand called 'Yangsim (羊心)'.
Daesang Networks highly values the growth potential of the lamb meat market and is aiming to secure a leading position with its lamb specialty brand. According to statistics from the Organisation for Economic Co-operation and Development (OECD), lamb meat consumption in Korea has nearly tripled over the past decade, increasing from 6,500 tons in 2011 to 19,300 tons last year.
With the Yangsim brand, Daesang Networks plans to introduce various lamb products domestically and lead the popularization of lamb meat. The brand name Yangsim carries the meaning of "the heart (心) wishing everyone to enjoy the special taste of lamb (羊)."
The first lamb product introduced under Yangsim is the French rack. The French rack is a premium rib cut that accounts for about 5% of a whole lamb. Yangsim’s French rack uses only lambs under 12 months old that have been naturally grazed on New Zealand pastures, characterized by a mild flavor and tender texture. It is noted that the distinctive gamey odor of lamb is almost absent. Following the French rack, Yangsim plans to release products such as king lamb skewers, vegetable lamb skewers, and fried lamb meat.
Daesang Networks will hold a review event next month to celebrate the launch of the new products. Selected reviews on Yangsim’s Naver Smart Store ‘Yangsim Mall’ will be rewarded with Naver Pay points.
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