[Asia Economy Reporter Yoo Hyun-seok] Kumho Tire announced on the 27th that it will launch the ‘Cruzen HP51,’ an all-season SUV-exclusive tire with excellent driving performance and ride comfort.
The Cruzen HP51 is an all-season comfort SUV tire that continues the legacy of Kumho Tire’s premium SUV-exclusive tire, ‘Cruzen.’ It offers a diverse lineup ranging from 16 to 20 inches and is designed to deliver optimal performance for each inch size by considering the characteristics of large, medium, and small vehicle classes.
The Cruzen HP51 uses a compound applied with Solution Styrene Butadiene Rubber (S-SBR) and high-content silica to maximize ride comfort and braking performance. Compared to the company’s existing products, it improves rolling resistance and wet braking power, enhancing driving stability. In particular, it applies ‘pattern noise reduction technology’ to reduce noise generated from tire grooves, providing optimal ride comfort. The pattern design analysis system was utilized to improve driving performance and wear resistance.
From a design perspective, it incorporates an urban image motif into the sidewall design to realize a luxurious and stylish urban crossover utility vehicle (CUV) style. The hologram nailing technique visually expresses quietness and comfort.
Additionally, to commemorate the launch of the Cruzen HP51, the ‘Kumho Satisfaction Guarantee’ will be applied. The Kumho Satisfaction Guarantee is a special free warranty system provided to customers who purchase the new Kumho Tire SUV product, Cruzen HP51. Customers who purchase four Cruzen HP51 tires at Tire Pro stores nationwide and are not satisfied with the product can exchange or refund 100% unconditionally within two weeks from the purchase date.
Im Byung-seok, Executive Director of Kumho Tire Korea Sales, stated, “The new Cruzen HP51 is an upgraded product in all aspects such as ride comfort and handling performance compared to existing products, and it will be a new premium tire that realizes driving stability and quietness preferred by consumers.” He emphasized, “With excellent performance, various sizes, and popularity, we will expand customers’ choices and actively target both domestic and global markets.”
Meanwhile, to celebrate the launch of the new SUV product ‘Cruzen HP51,’ Kumho Tire will provide camping supplies to customers who purchase the product starting July 1. Customers who purchase the new ‘Cruzen HP51’ at Tire Pro stores nationwide will receive a Stanley water jug while supplies last. Detailed information about the event can be found on Kumho Tire’s official website.
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