'Dogam' Concept Campaign Showcasing Various SmartThings Lifestyles
[Asia Economy Reporter Park Sun-mi] Samsung Electronics announced on the 26th that it has launched the 'SmartThings Daily Encyclopedia' campaign, offering a personalized multi-device experience.
Samsung Electronics expanded the concept of 'SmartThings,' which was previously limited to a technology-centered Internet of Things (IoT) platform, to encompass the overall customer experience connecting various devices. This campaign was introduced to allow users to feel the practicality of SmartThings in everyday life.
The campaign, revealed through TV and online advertisements as well as SNS, utilizes the concept of an 'encyclopedia,' which has become a play culture sharing information and hobbies in various ways. It was planned based on actual multi-device usage stories and idea suggestions from customers. ▲Pet care ▲Eco-friendly activities ▲Home entertainment ▲One-person broadcasting ▲Child health management ▲Home cooking, and other diverse SmartThings lifestyle scenarios are presented. The campaign's videos and experience stories are numbered but released regardless of order, providing the fun of collecting them to complete the encyclopedia.
In addition to TV and online advertisements, Samsung Electronics plans to set up experiential spaces at major Samsung Digital Plaza stores where customers can directly experience SmartThings usability, and conduct participatory events such as sharing SmartThings usage tips.
Lee Young-hee, Vice President and Head of Samsung Electronics' Global Marketing Center, said, "This campaign offers a differentiated experience based on Samsung Electronics' wide range of products and connections among various things," adding, "We hope the 'SmartThings Daily Encyclopedia' trend, where everyone creates and shares their desired daily life, will be established."
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