Hanssem's double-door toothbrush sterilizer. More than 1,000 units were sold in June alone. [Photo by Hanssem]
[Asia Economy Reporter Kim Jong-hwa] As the heatwave and monsoon season intensify, summer small appliances, accessories, and bedding are selling like hotcakes.
According to the furniture and bedding industry on the 26th, Hanssem, a furniture company, is enjoying considerable success with summer accessories and appliances. Hanssem focuses on selling small household appliances that serve different purposes from large summer appliances such as refrigerators and air conditioners, which are representative of white goods.
Hanssem has sold about 1,000 units of its double-door portable toothbrush sterilizer as of June, and over 300 units of the UV-C LED cutting board sterilization block 3.0 were sold this month alone. The Hanssem Trizerg thermal insulation kettle (1.5L) sold about 300 units, and the Poly storage living basket about 500 units, with sales in June being 2 to 3 times higher than usual.
As the weather gets hotter, the Hanssem contact cooling Saruru Ice Cream series, which consists of quilted blankets and pillows, the cool Punggi rayon triple-layer blanket/spread, and the cool modal waffle blanket/spread have all gained momentum in sales immediately after their release. Although the summer blankets were launched recently, their stock is depleting quickly, and sales are expected to increase in July and August.
A Hanssem representative said, "As the weather gets hotter, more customers are interested in hygiene and sterilization, and as the seasons change, there is an increase in customers looking for storage products like storage baskets to organize blankets and clothes. Sales of thermal insulation and cooling products that can keep beverages cold are also rapidly increasing, so we expect sales in July and August to be 2 to 3 times higher than in June."
Sales of cool summer bedding for comfortable sleep are also surging. Total sleep care brand Evejari Co., Ltd. analyzed last month's summer bedding sales and found an 11% increase compared to the same period last year. Among these, bedding made from natural cooling fibers such as modal and contact cooling materials stood out in popularity.
In May, modal products accounted for the largest share at 41% of Evejari's summer bedding sales. Modal bedding is highly breathable and moisture-regulating, cooling the body and creating a comfortable sleeping environment even during tropical nights. Additionally, being made from pure plant-based fibers, it is safe to use without irritating the skin, which has increased consumer preference.
Sales of bedding using contact cooling materials are also rapidly increasing. This material, characterized by high thermal conductivity, absorbs body heat immediately upon contact with the skin and quickly delivers a cooling sensation. Sales of Evejari summer products using contact cooling functional yarns in May this year increased 5.5 times compared to the same period last year.
Ko Hyun-joo, head of Evejari's PR team, said, "With hotter and more humid weather than usual, interest in sleep environments greatly affected by temperature and humidity has increased, leading to a significant rise in consumers seeking cool summer blankets. Among them, modal bedding, which has the unique advantages of natural materials, is receiving the best response."
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