New York Times Square, London Piccadilly Circus, etc.
Screening Promotional Video for Hosting the '2030 Busan World Expo'
[Asia Economy Reporter Park Sun-mi] LG is lending its support to attract the ‘2030 Busan World Expo’ at landmarks in New York, USA, and London, UK.
On the 22nd, LG announced that promotional videos for the ‘2030 Busan World Expo’ will be screened on electronic billboards in Times Square, New York, and Piccadilly Circus, London.
The video vividly expresses the charm of Busan as a global city for meetings, tourism, conventions, and exhibitions through six keywords: ‘Energy,’ ‘Adventure,’ ‘Diversity,’ ‘Beauty,’ ‘Art,’ and ‘You.’ It also showcases Busan’s energy-filled scenes with beautiful natural landscapes such as Haeundae, Gwangandaegyo Bridge, BEXCO, and Gamcheon Culture Village, historic sites, and dynamic activities including e-sports tournaments, international conferences, and art performances.
LG is also broadcasting the promotional video for the ‘2030 Busan World Expo’ on outdoor advertising billboards in Korea, including Gwanghwamun and City Hall. An LG official stated, "We started overseas promotional campaigns for the Busan World Expo bid in February," adding, "We plan to systematically prepare overseas promotional activities in consultation with the bid committee going forward."
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