LG Innotek, University Student Advertising Contest... Total Prize Money of 10 Million Won

Video Advertisement Featuring the Representative Image Submission

[Asia Economy Reporter Moon Chaeseok] LG Innotek announced on the 22nd that it will hold a university student YouTube advertising contest. The total prize money for the winners is 10 million KRW.

The contest was planned to gather ideas from university students to promote the LG Innotek brand to the MZ generation (those born between the 1980s and 2000s).

The theme is a topic that can promote LG Innotek. Participants can choose one from LG Innotek's innovative technologies in the fields of optical solutions, substrate materials, and automotive components, or its organizational culture.

Participants are required to create a 'short-form' video between 15 and 59 seconds on the chosen theme. Short-form videos are brief videos optimized for vertical viewing on mobile devices, usually under one minute, commonly used on platforms like TikTok and YouTube. They are highly favored by the MZ generation.

The contest is open to all university and graduate students nationwide, and participants can enter individually or in teams of up to four members. One grand prize team, two excellence award teams, and two merit award teams will be selected. A total prize of 10 million KRW will be awarded.

Those wishing to apply can fill out the application form on the LG Innotek Newsroom and submit it along with their video via email. The submission period is from today until the 22nd of next month. The winners will be announced on August 19 after judging and will also be published on LG Innotek's official YouTube channel.

LG Innotek operates a YouTube channel to increase brand awareness and strengthen communication with the MZ generation. The channel features official videos such as brand films and company introduction videos, as well as various videos covering products and technologies, ESG (environment, social, governance), recruitment, and organizational culture.