- Consider the location of elementary schools when selecting a residence.
- All top 5 complexes with highest subscription competition rates last year are located near elementary schools, maintaining strong "Chopooma" status.
Apartment complexes near elementary schools, known as Choupuma (apartments embracing elementary schools), recorded the highest subscription competition rates in their respective regions last year. An analysis of subscription competition rates for apartment complexes nationwide over the past year revealed that the closer an apartment complex is to an elementary school, the higher its subscription competition rate within the region.
In fact, complexes adjacent to elementary schools last year recorded high subscription competition rates in their areas, attracting significant interest from demanders. ‘Dongtan Station Dietre Prestige’ recorded a competition rate of 809.08 to 1, ‘Godeok Artes Misozium’ 537.08 to 1, ‘Hillstate Namcheon Station The First’ 558.02 to 1, ‘KTX Songdo Station Seohae Grandble’ 65.68 to 1, and ‘Changwon Lotte Castle Centum Gold’ 70.58 to 1, showing the highest competition rates, including the highest in their respective regions. A common feature of these complexes is that they are all located near elementary schools, allowing walking-distance commuting, which led to active subscription applications from 30s and 40s households with elementary school children, resulting in high subscription competition rates in those areas.
Not only parents but also general demanders show high interest in school zone complexes. According to the Act on the Protection of Educational Environment, harmful facilities such as waste disposal sites, lodging businesses, and entertainment establishments cannot be established near schools, making school zone complexes highly preferred by general demanders as well.
A real estate expert said, “School zone complexes attract not only the main demand group of 30s and 40s households with young children but also general demanders because they offer a pleasant living environment. This is likely to act as a positive factor for price appreciation.”
As complexes adjacent to elementary schools record high subscription competition rates in various regions, a new complex about to be launched is drawing attention from demanders with elementary school children.
Shinil Co., Ltd. plans to launch Ulsan Deokha Station Shinil Happy Tree The Roots in Deokhari, Cheongnyang-myeon, Ulju-gun, Ulsan Metropolitan City this July. ‘Ulsan Deokha Station Shinil Happy Tree The Roots’ will consist of 2 basement floors to 29 above-ground floors, with unit types including △71㎡ exclusive area with 139 units △84㎡A type with 446 units △84㎡B type with 87 units, totaling 672 units. It is adjacent to Cheongnyang Elementary School and Cheongnyang Attached Kindergarten, enabling safe commuting for children. The Ulsan Nam-gu academy district is also nearby.
The community facilities within the complex will include kid-focused amenities tailored to children’s perspectives, such as a water park playground, daycare center, small library, reading room, kids lounge, mom’s station, and care center. Additionally, 925 parking spaces will be provided underground, reducing the risk of safety accidents.
Ulsan’s Ulju-gun, where ‘Ulsan Deokha Station Shinil Happy Tree The Roots’ is located, is a non-regulated area, relatively free from various restrictions such as subscription qualifications and loan limits, which is expected to generate considerable interest. In fact, if applicants have held a subscription savings account for more than six months and made six payments, anyone aged 19 or older who is a household head or member residing in Ulsan, Busan, or Gyeongsangnam-do can apply as a first-priority subscriber. Loan regulations and tax burdens are also relatively light. Furthermore, benefits such as interest-free interim payments are expected to attract many demanders.
An industry insider said, “‘Ulsan Deokha Station Shinil Happy Tree The Roots’ is adjacent to Nam-gu, a major hub in Ulsan, and close to several industrial complexes such as Ulsan Techno General Industrial Complex and Ulsan Petrochemical Industrial Complex, offering excellent proximity to workplaces. It provides the best environment for raising children in the Ulsan area, and with transportation network improvements, it is expected to grow as Ulsan’s new residential center.”
The sales promotion center for ‘Ulsan Deokha Station Shinil Happy Tree The Roots’ is scheduled to open in June.
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