Shinsegae Inter Releases 10 Types of Man On The Boon Clothing NFTs with MetaKongs

[Asia Economy Reporter Eunmo Koo] Shinsegae International announced on the 20th that it is partnering with MetaKongz, the leading player in the domestic non-fungible token (NFT) market, to launch 'wearable NFTs' created with new products from the fashion brand Man on the Boon.

'Wearable NFTs' refer to fashion items that can be worn by characters or PFPs (profile images for social media), produced as NFTs based on blockchain technology. MetaKongz leads the domestic PFP NFT market and records the highest trading volume.

Customers can permanently own clothes sold in stores in the form of 3D outfit cards, and if they own a MetaKongz character, they can directly dress it. In particular, since the most popular products of this season were carefully selected and produced as limited quantity NFTs, they have high rarity and collectible value.

Man on the Boon's main customer base is men in their 20s to 40s who are interested in NFTs and cryptocurrencies. Through this collaboration, the brand aimed to increase curiosity about the brand and provide customers with a unique enjoyment.

The NFT outfits being released this time are 10 new items from Man on the Boon's 2022 spring and summer collection, including the brand's representative products such as the navy blazer and check jacket, as well as field jackets, Hawaiian print shirts, sweatshirts, and T-shirts, each limited to 50 pieces. They will be available for purchase sequentially from the 27th on the Kongz Shop within the official MetaKongz website, and purchases can be made using MKC, the MetaKongz coin.

Shinsegae International will hold various customer events to commemorate the release of Man on the Boon wearable NFTs. First, until the 26th, customers who purchase Man on the Boon products on its own mall SI Village and participate in the comment event will be entered into a draw to receive NFTs. Also, by leaving a comment on the related post on Man on the Boon's official Instagram about the wearable NFT style they want the most and the reason, participants will be entered into a draw to receive NFTs.

From the 24th to the 26th, a raffle event giving away PFP NFTs will also be held at SI Village. Through the raffle, one MetaKongz, two Jirilla, and two BabyKongz NFTs will be given away. MetaKongz is a PFP gorilla that can wear Man on the Boon NFTs, Jirilla is a mutant gorilla, and BabyKongz is the baby version of MetaKongz gorillas.

A Shinsegae International NFT project manager said, "We planned a project that best leverages the strengths of a fashion company while providing customers with unexpected fun," adding, "We plan to continue various NFT-related businesses utilizing our intellectual property (IP) together with MetaKongz."