Dragonfly Subsidiary DFChain Launches P2E Service Platform 'MetaKongz Play' with MetaKongz

[Asia Economy Reporter Jang Hyowon] Dragonfly's subsidiary DF Chain is strengthening its NFT infrastructure.

DF Chain announced on the 17th that its self-developed P2E (Play to Earn) service platform, ‘Infinity Market,’ will change its name to ‘Meta Kongz Play (tentative)’ through a partnership with Meta Kongz and launch the service.

‘Meta Kongz Play’ plans to develop various content utilizing Meta Kongz IP (intellectual property), the No.1 NFT (non-fungible token) brand in Korea. The service will be built to allow in-game item purchases and upgrades through MKC (Meta Kongz Coin).

DF Chain’s ‘Infinity Market’ already has 150,000 subscribers and exerts influence particularly in the P2E hubs of Southeast Asia and Latin America. ‘Infinity Market,’ which holds P2E games of various genres such as FPS (first-person shooter), action, and board games, started exclusive content development and PFP (profile picture) issuance business using Meta Kongz IP this year. Subsequently, it sold out the first PFP of the P2E game ‘Pixel Ground’ within the market.

NFTs have recently been recognized as a market creating new value. According to Bloomberg, the global NFT market size reached $41 billion (approximately 51 trillion KRW) as of last year. In line with this, DF Chain is securing stronger competitiveness by expanding NFT holders, content, marketing channels, and brand awareness within the already secured subscriber pool through the launch of ‘Meta Kongz Play’ with Meta Kongz.

A DF Chain official stated, “With the launch of Meta Kongz Play, we have established brand reinforcement and a worldview through Meta Kongz’s strong IP within the P2E and metaverse ecosystem we have already prepared,” adding, “We will dominate the global market through ‘Meta Kongz Play,’ where platform, brand, and content are all ready.”