Namyang Dairy Care&Care Launches 'Dureundureun Campaign' for Vulnerable Children

[Asia Economy Reporter Eunmo Koo] Namyang Dairy Products' social contribution program Care&Cure announced on the 17th that it will implement the ‘Do-Run, Do-Learn’ campaign targeting underprivileged children.

The ‘Do-Run, Do-Learn Campaign,’ in collaboration with the Korea School Social Workers Association, is a new social contribution activity by Namyang Dairy Products that selects underprivileged children facing food insecurity or care gaps and sponsors the ‘Wish Day’ program support funds for those children.

In March, Namyang Dairy Products conducted a pilot activity of the Do-Run, Do-Learn campaign by selecting a total of four Wish Day protagonists from two schools. These students created memories by enjoying activities they usually could not afford due to economic circumstances, such as buffet meals with friends, birthday parties, escape room cafes, and roller skating.

Namyang Dairy Products plans to regularly implement the Do-Run, Do-Learn campaign by selecting two children per school from two schools each month and aims to expand and develop the campaign.

A Namyang Dairy Products representative said, “We hope that through the Do-Run, Do-Learn campaign, children can build memories with their friends and maintain a positive mindset. We will continue to fulfill our social responsibilities through various activities.”