[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 16th that it will launch its first online-exclusive private brand (PB) ‘Allta Life’ and strengthen its e-commerce competitiveness.
Allta Life is a compound word of ‘ALLTA’ (making the right products for consumers) and ‘LIFE’ (daily life), meaning small but useful items that will become a new standard in your daily life.
Collaborating with small and medium-sized partner companies specializing in household goods that produce products for well-known retailers, the first product launched is a cap-type wet tissue. With a reasonable price of about 10 won per sheet and a monotone minimal design, it has received great customer response since its initial release.
A Lotte Homeshopping official said, “Due to the recent intensification of consumption polarization caused by rising prices, we launched Lotte Homeshopping’s first online-exclusive private brand. We plan to expand the product range to household and kitchen goods and develop Allta Life into a comprehensive lifestyle brand.”
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