[Asia Economy Reporter Hyungsoo Park] JM Coffee Group has revamped its space into a new concept encompassing roasting, cafes, and business.
On the 15th, JM Coffee Group announced the relocation and reopening of JM Coffee Roasters' Busan headquarters in Daebyeon-ri, Gijang-gun, Busan.
The newly opened JM Coffee Roasters is a large-scale cafe with a site area of approximately 800 pyeong and a total floor area exceeding 2,000 pyeong, consisting of two basement floors and three above-ground floors. The first and second floors above ground feature ▲ three types of bar spaces (A, B, C) ▲ bakery production and sales ▲ roastery ▲ green bean supply consultation spaces. The third floor is designed as a rooftop space.
The store has established an automated system (mini plant) that transports a high-quality specialty coffee lineup based on the German traditional PROBOT P60 roasting machine to each section. This allows customers to witness the process of a cup of coffee being completed from raw beans. The store also pursues coffee package leasing and practices ESG management, which has recently become a key topic.
A company official stated, "Among the three types of bars, the A bar on the first floor offers single origin and hand drip coffee using brewing machines," adding, "The B bar serves authentic Italian-style original espresso, and the C bar provides JM Coffee's unique specialty blending products."
He continued, "JM Coffee Group will lead coffee culture by creating a new concept space that goes beyond the cafe concept to comprehensively offer roasting and business."
JM Coffee Roasters has been loved as a representative cafe brand of Busan. The original Gijang headquarters, which was previously located in Songjeong, has now been relocated to Daebyeon Port and newly opened.
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